From our years of experience managing ad campaigns for small business and enterprise, we found that:
- It can take anywhere from 10-16 weeks for a Google Ads campaign to mature.
- 3-6 months for an ads campaign to stabilise.
- 6-12 months is sometimes needed to build a strong PPC campaign.
Despite the misconceptions, Google Ads is worth it.
Executing a high-converting Ads campaign takes expert knowledge, analysis, and understanding of client goals, their target audience, and market.
If managed and done correctly, Google Ads does work. It can provide you with a strong ROI obtaining leads and sales.